People are becoming more proactive toward making the world a cleaner place to live. It is getting even easier for exhibiting businesses both large and small to implementing an easy and cost effective method to become more Eco-Friendly. Starting at just $29.95 exhibitstrips puts your booth’s power in the palm of your hand.
Featured in Exhibitor Magazine, exhibitstrips are an easy to use product and a great way to save energy, while also increasing the life of bulbs and electronics! “Turning your booth off” also deters after-hours booth traffic. Simply replace your existing power strips with exhibitstrips and take control of your booth’s power supply.
Save yourself from crawling around looking for those little orange switches and learn more about exhibitstrips at www.exhibitstrips.com, or by calling 1.888.698.6511.
Volume 11 Inc. proudly welcomes Izotope as one of its newest clients by unveiling their beautiful new exhibit at the Audio Engineering Society Show in New York October 2011. Izotope is well known for providing award-winning products in the audio & technology field and what better way to emphasize that than by partnering with Volume 11 Inc. to create an exhibit that successfully reflects their branding and announces them as a true leader in the industry.
This remarkablpiece of 3D architecture reflects the companies’ state of the art approach to the sound & technology field. Debuting this past October at the 2011 AES show in New York City, this 16 foot exhibit boasts four storage areas, six large flat screen monitors, (color changeable) LED accent lighting, and multiple interactive areas for product presentations. Additionally, this clean and functional modular design creates a big impact, while still packing small for more affordable shipping, drayage and warehousing. Hoping to see you at the next show (NAMM 2012 – Jan19th – Jan 22nd)!
Volume 11 Inc. is a quickly growing premium 3D marketing company, located just outside of Boston, MA that specializes in full service solutions of portable, modular and custom tradeshow exhibitry. Additional information can be found at www.volume11marketing.com, or by calling 1.888.698.6511 (1.888.MY.VOL.11)
As you know, attending trade shows is a great way to build business and network within your industry, but how can an expensive exhibit be a more informative way to connect with people than the ever so popular, and cost-effective, social network movement?
Well, it’s simple, when you walk into a trade show, you have an exact idea of who will be attending and what to expect, unlike when you log into Facebook and weeding through various posts about what cute sweater their dog is wearing, and the ever so informational, what type of fruit topping someone chooses on their oatmeal in the morning.
When one visits a trade show, they will have a prime opportunity to personally meet and network with others. Face to face time is an essential method to stand out. Standing by your product or service in a true social atmosphere is fun, informative, and hands on.
So, if you are someone who decided to completely use social networking to reach your target market, think again. Truth is that nothing can beat a true executive business environment and a warm handshake from someone who can personally show you what their business is about.
Volume 11 Marketing Inc.
POST SHOW BLUES?
The Tradeshow Timeline
After all the brainstorming, planning, ordering, purchasing, approving, and overseeing are put into a show. After the fancy swag, pretty lights, and fireworks are over. What the heck are you supposed to do now that the show is over?
You have an entire year’s worth of doing it all over again!
IMMEDIATELY: Secure your spot for next year
After spending 3+ days observing the show as a whole, you need to assess your space in terms of how well it worked or didn’t work for you. You can recall other spaces and/or booth sizes that you might have preferred or think would make your show more successful. NOW is the time to plan that. Spaces fill, seniority rules, do it ASAP!
1-7 DAYS AFTER: Note any unique ideas from the show that stood out
Use the show and other booths for inspiration for next year or future projects. Jot down all of the things that you saw that you liked or want to build off of whether it was a hanging sign or a swag idea, and put them away in the show file. All great ideas come from improving those that came before it.
2-14 DAYS AFTER: Follow up with prospects/leads
Tradeshow preparation can be chaotic. When you get back to the office the thought of following up with leads is a bit overwhelming, especially after all the work you just did. The key to not letting follow ups get put on the back burner is to have a plan and BE PREPARED. The most important thing to remember when it comes to following up; keep it personal! Don’t use generic follow up services that simply turn each lead into a number. Use the rapport that you had on the show floor to turn that lead into a client.
4-6 WEEKS AFTER: Follow up…again!
There is so much that we don’t want to LOSE from a second round of follow ups that we forget about what we could GAIN. Simply remind the prospect of who you are, what you do, what you talked about; and suggest a timeframe that you will get in touch with them.
4-6 MONTHS AFTER: Start planning for next year
Pull out last year’s show file, it’s that time again! Assess all of the elements of your booth, figure out what worked and what didn’t, what you need and what you don’t, the message you want to convey this year, the product you want to highlight, and then start brainstorming with your team about how to do all of this.
6 MONTHS AFTER: Contact your exhibit house
Re-connect with your exhibiting company and discuss what you’re planning. It’s a good time to get their point of view and collaborate.
8 MONTHS AFTER: Start the artwork and exhibit orders
You only get one shot to make that first impression, so there is no room for mistakes. Start working up your graphics and booth renderings now so you have time for approval and drafting. All of these things take time to perfect.
10 MONTHS AFTER: Submit work orders
If you’re on time, you’re late. Get it done early. Leave time for the possibility of having to solve a problem. No one wants to deal with these things last minute. Make sure you have everything you need, and that shipping and labor orders are in place.
12 MONTHS AFTER: It’s Showtime!
Gather, Sell, Repeat!
Everyone has their fears. Most people think that their fears are their own and that no one else in the universe has the same fears. That could be true, but in the business world, we all have the same ones.
Scary Thing #1: Following Up… Again
B2B Online put out this great article on following up for the second time with a prospect. There is so much that we don’t want to LOSE from a second round of follow ups that we forget about what we could GAIN. This a great resource for the perfect way to follow up for the second time without feeling like you’re nagging your prospect!
-Personalize the content
-Politely reference previous contact attempts
-Get to the call to action right away
-Remind the prospect about your company
-Suggest a date
(Be sure to check out the full article for helpful explanations and examples!)
Scary Thing #2: The Four Letter “L” Word:
Another scary thing for people to say (in more ways than one)…the word “LOVE.” There is always the argument that is doesn’t belong in the business world. In reality, the word “love,” is applicable to a business relationship just as much as it is to a personal relationship. The word “love,” evokes the same pleased emotion in a business relationship as it would in a personal one. The receiver is left feeling happy, proud, and motivated. One of Mark McCarthy’s most recent post in his blog titled “Love,” gives some great explanations and insights into making the dreaded four letter word work for your business! (THE BONUS: They’re not obligated to say it back! No pressure!)
-Gets your clients attention instantly
-Makes the client feel noticed and appreciated
-Makes you stand out from other sales reps/vendors
Scary Thing #3: Updating Social Media
Social Media is “all the rage!” Every celebrity, business, person, pet, etc. is doing it. But for an astounding amount of them…that’s where it stops. Creating an account, sticking a photo of your logo in the tiny little box, copying and pasting your website’s “about us” section into the Info box, and leaving it be is going to get you one title in this social outlet: ANTI-SOCIAL. One of The Social CMO Blog’s most recent posts is a great resource for what DOESN’T work when it comes to social media.
NOT updating your social media will give your customers/clients/leads/prospects/fans the impression that you’re:
-Not paying attention
-Not being interested
-Not engaging and interacting
Tradeshow preparation can be chaotic. When you get back to the office the thought of following up with leads is a bit overwhelming, especially after all the work you just did. The key to not letting follow ups get put on the back burner is to have a plan and BE PREPARED. There are tons of great resources out there for follow up advice. We picked out some of our favorites for you to check out.
This article is very insightful in that it gives a step by step follow up process and also explains the benefits of those steps: From Exhibitor Online
This is a great resource for not only follow up techniques, but for post show tips in all aspects of your business: From exhibit-it.com
This article talks about utilizing Social Media to follow up: From dfwexhibits.com
This is a great article about maximizing warm leads by the way you utilize your booth: From B2B Online
The most important thing to remember when it comes to following up; keep it personal! Don’t use follow up services that turn each lead into a number. Use the rapport that you had on the showroom floor to turn that lead into a client.